Kellogg’s asked us to come up with an idea that leveraged their revered mascots and iconic cereals to win over parents and their kids. So, we came up with an idea that used Tony and the gang to help solve hunger—specially the hunger that families have for conversation at breakfast :)
We created…
So we made Kellogg’s the fun catalyst for family debates over breakfast.
By creating special “Milk First” and “Cereal First” boxes to let each side show their love.
